I led a design system transformation across 500+ repositories serving 250 million users, growing adoption from 12% to 94% in 18 months while managing a cross-functional team of 25+ professionals. The initiative delivered 6.8x UX efficiency improvements, 2.8x engineering velocity gains, and $4.2M in annual savings.
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Scaled the visual transformation of Indeed's new marketing visual identity. We aligned with Indeed’s core product identity while enhancing its appeal to a rapidly evolving user base. The project was rooted in a clear goal: to increase advertiser signups and billing conversions through high-priority marketing pages.
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As the Team Lead Design Technologist, I refactored, redesigned, and rebuilt components for the Indeed Email Design System. This initiative successfully simplified the library and provided more flexibility to email designers and developers.
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When I saw teams struggling with scattered design guidelines, I initiated a project to consolidate all UX documentation into one platform we called Experience Hub. This included design system components, product patterns, accessibility standards, and engineering resources.
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